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Mappls MapmyIndia navigation powers boAT Storm Call 3 smartwatch
Press Release April 20, 2024 | 18 min read

Tech Innovation at Its Best: boAt, India’s Number 1 Wearable Brand, launches Storm Call 3 with exclusive Navigation- A first for Indian Smartwatches with Mappls MapmyIndia

New Product Launch

Tech Innovation at Its Best: boAt, India’s Number 1 Wearable Brand, launches Storm Call 3 with exclusive Navigation- A first for Indian Smartwatches with Mappls MapmyIndia

  • The Made-in-India Smartwatch comes with built-in Map Navigation, 1.83″ HD Display, BT Calling, 700+ Activity Modes, SOS Feature and more.
  • The boAt Storm Call 3 smartwatch boasts of four stylish colors: Cherry Blossom, Active Black, Olive Green and Silver Metal. It’s available for an introductory price of INR 1099/- and can be grabbed from both the boAt website (boat-lifestyle.com) and Flipkart. Read more at: https://www.boat-lifestyle.com/products/storm-call-3-smartwatch

India, April 20, 2024

Embark on your journey without relying on your smartphone for navigation. boAt has once again revolutionized accessibility to cutting-edge technology, making it affordable for all. boAt – India’s No.1 audio and wearables brand, is proud to introduce Storm Call 3, the first smartwatch in India to offer turn-by-turn navigation at an incredibly affordable price point. Powered by Mappls MapmyIndia, this smartwatch retains all the features of its predecessors while ensuring it remains budget-friendly. MapmyIndia is Indias pioneering and leading deep-tech digital mapping, geospatial software and location-based IoT company.

The Storm Call 3, another innovation by boAt, brings state-of-the-art technology within the grasp of every individual. This smartwatch features an independent navigation system that operates autonomously, eliminating the need to look at the smartphone for navigation instructions. Powered by Mappls MapmyIndia, along with boAt’s Crest App, the Storm Call 3 ensures precise turn-by-turn navigation right on your wrist, working across the length and breadth of India, covering tens of thousands of cities and lakhs of villages, giving accurate and detailed doorstep level guidance to you. Say goodbye to getting lost as you effortlessly follow directions to your destination, whether you’re exploring a new city or embarking on a hike. Additionally, Storm Call 3 introduces the QR Tray, simplifying access to vital information on your smartwatch. With Crest, save all your QR codes on your watch, ensuring they’re readily available for your travels or daily use.

The boAt Storm Call 3 leaves no room for compromise, whether it’s in terms of functionality or aesthetics. Its large square 550-nit dial, boasting a resolution of 240*296 dots and a wake gesture feature, is enhanced by a variety of downloadable watch faces or those instantly created with the DIY Watch Face Studio. Personalise your watch face with your preferred designs, photos, or themes, imparting a distinctive and individualised touch that mirrors your style and personality. With BT Calling, the highly sensitive microphone and clear onboard speaker enable seamless calling directly from your wrist, ensuring you can make and receive calls from friends, colleagues, or business associates without reaching for your phone. Never miss an important call while on the move. Moreover, features like Camera/Music Controls, Notification alerts, Quick Replies, DND Mode, Weather updates, Games, and more are readily available at your disposal. And yes, there are even Uber Alerts to keep you informed.

The watch encompasses a comprehensive array of health and activity applications. Through the  Crest App, users can access Fitness Buddies, Wellness Crew, Gamification and Badges, and even devise Custom Run Plans, facilitating an active lifestyle. Prioritising health, onboard sensors that continuously monitors Heart Rate, SpO2, and Sleep, while tracking Energy and Sleep Scores. Daily Activity Trackers and Sedentary alerts encourage movement, fostering a healthier lifestyle.

For emergencies, an onboard Emergency SOS feature swiftly notifies designated contacts with a single button press. With over 700+ Active Modes available, the watch adapts to individual lifestyle preferences, offering tailored modes for various activities and workouts. Whether running, cycling, swimming, or practising yoga, the boAt smartwatch ensures comprehensive tracking of performance and progress, effectively supporting fitness endeavours.

The features are efficiently supported by an internal battery, providing up to 7 days of charge-free usage (up to 2 days with BT Calling). Additionally, the Storm Call 3 is IP67 certified, safeguarding it against water, sweat, and dust damage. The boAt Storm Call 3 smartwatch boasts of four stylish colors: Cherry Blossom, Active Black, Olive Green, and Silver Metal. It’s available for an introductory price of INR 1099/- and can be grabbed from the boAt website (boat-lifestyle.com) Flipkart and Blinkit.

Read more at: https://www.boat-lifestyle.com/products/storm-call-3-smartwatch

About Imagine Marketing Limited

Headquartered in India, Imagine Marketing Ltd. offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, and much more. Under the Imagine umbrella, boAt came to life and was able to disrupt the audio industry to become the #1 Audio Wearables brand in the country (In terms of shipments per the latest IDC data). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and is backed by Warburg Pincus, a global private equity fund, Malabar Investments and Fireside Ventures. The company currently has offices across Delhi, Mumbai & Bengaluru.

About Mappls MapmyIndia (C.E. Info Systems Ltd)

C.E. Info Systems Ltd (NSE: MAPMYINDIA; BSE: 543425), popularly known as Mappls MapmyIndia, is India’s pioneering and leading deep-tech digital mapping, geospatial software and location-based IoT company, providing its products and solutions to tech companies, large businesses, automotive OEMs, government organisations, developers and consumers. Mappls MapmyIndia’s consumer offerings can be accessed at mappls.com and full range of products and solutions, including for enterprises, can be discovered at https://about.mappls.com

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