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Blog November 16, 2023 | 11 min read

This Diwali, Mappls MapmyIndia App and Cadbury Celebrations team up in a first-of-its-kind initiative for us to help consumers discover awesome nearby “Homepreneurs” on the map for all festive shopping needs!

Mappls App is proud to be collaborating with Cadbury Celebrations for its latest campaign around spotlighting female Homepreneurs this Diwali, #ThisAdIsMyStore. Through this campaign, Cadbury Celebrations aims to draw attention to the talented, often-overlooked small-business owners with miniscule setups often within their own homes. Their lack of a physical store, along with the absence of robust marketing budgets makes it hard for them to reach the large audiences they truly deserve. Instead of being able to expand their businesses to the entire city, they remain confined to their neighborhoods and localities only, relying on word-of-mouth for greater awareness. For this reason, Cadbury Celebrations and Mappls App have decided to join hands to make this Diwali better for these incredible homepreneurs, as well as the undoubtedly happy customers they will be serving!

 

How can users discover Homepreneurs nearby?
It’s easy! All interested users need to simply open the free Mappls app (available on iOS and Android and downloadable from https://mappls.com/getApp), or log into mappls.com to begin exploring local festive delights. Mappls App & Mappls.com, together with Cadbury Celebrations’ microsite, will showcase details of these businesses for users to browse through and discover the delights of shopping locally. Mappls App & Mappls.com has developed three simple methods of discovery:

  • Simply search ‘Cadbury Homepreneurs near me’, and a list of Homepreneurs with their neighbourhoods on the map will pop up
  • Tap on the Cadbury icon within the app, and you will be shown all the incredible ‘ghar ki dukaans’ that were hiding in plain sight all this time
  • Click on the pop-up banner in the Quick Access Menu to be navigated straight to the Cadbury Celebrations microsite!

Whether it’s for gifting, sweets, decorations, or trinkets, there is definitely a Homepreneur nearby for you! The micro-site created by Cadbury Celebrations, www.cadburythisadismystore.com has been created solely to help users discover the multitude of homepreneurs in their city, and chat directly with them to learn more about their products as

Whether it’s for gifting, sweets, decorations, or trinkets, there is definitely a Homepreneur nearby for you! The micro-site created by Cadbury Celebrations, www.cadburythisadismystore.com has been created solely to help users discover the multitude of homepreneurs in their city, and chat directly with them to learn more about their products as well as place orders. We believe that Mappls’ collaboration with Cadbury Celebrations this Diwali will help shoppers find unique food items, decor, and trinkets that they wouldn’t have had the opportunity to discover otherwise, making Diwali just a little more personal and special! 

As a Swadeshi business trying to make India more hyperlocal, this is a cause that is close to our hearts. This festive season, join us in celebrating and supporting local and seasonal sellers, only with Mappls App. Do tell us what you think and share with others to help promote Swadeshi businesses this festive season! Download the free Mappls app now from www.mappls.com/getapp

 

 

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