MapmyIndia Press Release – Bangalore Press Conference

Press ReleaseMapmyIndia takes lead in in-car GPS navigation market

• Launches state-of-the-art in-car GPS navigation devices

• Plans to invest $5 million more in sales and distribution

• Already invested $5 million in building detailed navigable maps

• Upcoming MapmyIndia maps to include 1000 cities, 500,000 towns and villages, and 1 million points of interest

December 2007: MapmyIndia – India’s leading navigable map data provider – has introduced the MapmyIndia Navigator, an in-car GPS navigation device that promises to revolutionize the way we travel in India. This portable satellite-connected GPS gadget is pre-loaded with comprehensive maps for all India and provides real time voice guided turn by turn navigation for seamless travel across the country, be it intra-city or inter-city (not a separate city map, and separate basic India map). The company also plans to invest an additional $5 million in sales and distribution, after already having invested 5$ million in building the most comprehensive and detailed maps of India.

“Internationally the market for In-car GPS navigation has seen an exponential growth, driven by sales of 20 million PNDs (Personal Navigation Devices) last year in the US and 30 million in Europe. We have already invested over $5 million in building the most comprehensive and accurate map data for India. We will be driving the Indian market by investing an additional $5 million in sales and distribution and constant upgradation of the maps during the next one year,” says Rakesh Verma, MD, CE Info Systems, the promoters of MapmyIndia.

To bring GPS navigation and location based services to the mass consumer market MapmyIndia is making its maps available across the internet, mobile and in-car space. The company is partnering with leading players in the eco-system – automobile companies, handset and PND manufacturers, software providers, mobile operators, internet portals and retail and distribution networks of cars, car accessories and consumer electronic products.

MapmyIndia’s in-car GPS navigation product – The MapmyIndia Navigator. The MapmyIndia Navigator is a smart and sleek portable gadget that uses satellites to determine your current location. Enter any destination across India, and the navigator will guide you, turn by turn, with visual map instructions supported by voice prompts. It can either be mounted on the windshield or dashboard while driving or carried in hand while sitting in the backseat.

Map coverage of MapmyIndia Navigator

• Seamless navigable map for travel from any point to any point across India (not separate city maps and national map)

• Connects 55,000 towns and villages connected by national and state highways

• 150 cities containing important landmarks

• 18 major cities containing complete set of streets, localities, sub-localities and landmarks:

– Delhi NCR (New Delhi, Gurgaon, Noida, Greater Noida, Faridabad, Ghaziabad)

– Chandigarh, Mohali, Panchkula

– Mumbai, Navi Mumbai, Thane

– Pune (including Pimpri Chinchwad)

– Bangalore

– Chennai

– Hyderabad, Secunderabad

– Kolkata (including Bidhan Nagar)

• Directly navigate to 2,00,000 points of interest across 52 tourist and business categories

• Upcoming upgrades to include 1000 cities, 500,000 towns and villages, and 1 million points of interest

• Powered by MapmyIndia Maps, the most comprehensive and accurate maps of India

The most comprehensive and accurate maps of India MapmyIndia Maps, that power the MapmyIndia Navigator, are the most comprehensive and accurate maps of India, and are provided by CE Info Systems, the leading map data provider for India since 1994. These maps have been created and continually updated by a strong team of map data specialists and 200 surveyors, who have been walking and driving millions of kilometers across India for more than a decade now. They are equipped with sophisticated GPS tools, digital cameras and latest satellite imagery, as well as local know-how, allowing them to rapidly collect and create highly accurate maps.

MapmyIndia maps have empowered over 500 leading enterprise and government customers over the last 15 years, including the top two out of three players in nearly every vertical. MapmyIndia.com, India’s first and most comprehensive interactive maps and directions portal has successfully served millions of map and search requests by consumers. Continuous usage and validation of these maps by enterprises and consumers have helped MapmyIndia keep the maps updated and relevant across India. Hardware models MapmyIndia Navigator is currently available in two hardware models, Delphi NAV 200 and AMAX 06GP5A. Both the personal navigation devices have built-in GPS (SirfStar III), 3.5” colour touch-screen, Samsung 400 MHz processor and additional multimedia features to play movies, music, photos, games etc. Delphi is a world leader in car electronics, and A-MAX is a world leader in design and manufacture of portable digital products. Availability and price The MapmyIndia Navigator is currently available at 50 dealers across major cities- Delhi NCR, Mumbai, Chennai, Bangalore, Chandigarh and will be available across 2000 retail outlets by the end of 2008. The device is also available online through MapmyIndia.com. The MapmyIndia Navigator is available for Rs 21,000 in Delhi and Rs 22,000 in other states. This is a one-time cost for the entire navigation-ready product, pre-loaded with complete all India maps and standard accessories such as car and wall charger, windshield and dashboard mount, manuals etc. There is no recurring usage charge to using the product as the GPS signal is free.

Future map upgrades

MapmyIndia map upgrades will be available twice a year for the entire country and will include updates to existing coverage in addition to new coverage. Users will have an option to purchase the upgrades at a reasonable price. In the next one year MapmyIndia plans to release over 1000 cities and 500,000 towns and villages along with 1 million points of interest with these upgrades.

MapmyIndia Press Release – Bangalore Press Conference – Dec 07