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Geospatial and analytics
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Turn your spatial data
into business insights

Overlay your business data onto Mappls vast
repository of map data layers to derive spatial insights
for taking informed business decisions.

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Flagship Geoanalytics Capabilities

Geo-visualise your spatial data for better business planning

Catchment Analytics

Better understand your catchment area and the underlying consumer demographics to align your product or service offering.

Analyse key parameters within the catchment, such as socio-demographics, accessibility, competition, population, point of interest (POI) data and more.

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Site Selection

Identify locations for business expansion by generating geo-visualisations of potential sites based on a defined set of business parameters and rule-sets.

Analyse the business potential of individual sites across key parameters like demographics, affluence, POI, density and more.

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Area Profiling and Consumer Behaviour

Geo-visualise how individual consumers and consumer groups select, buy, use goods and services across different geographies.

Conduct area segmentation and profiling basis factors, such as: marketing (design, price, promotion), personal (age, education, affluence), psychological (buying motives, perceptions), situational (physical surroundings at purchase), social (social status, reference groups).

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Drive Time Analysis

Enhance the productivity of your sales and service teams by visualising on a map how far they can travel within a certain amount of time.

Drive Time Analysis also helps you assess the efficiency of a territory based on the number of customer locations or business POIs within acceptable driving distances, thereby enabling better planning for sales, marketing and business expansion activities.

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Vehicular Movement Analytics

A key component of geospatial analysis is analysing vehicular movement data. Vehicular Movement Analytics allows you to geo-visualise traffic movement data for different geographies during different time-periods.

By overlaying traffic movement datasets and patterns onto your own mapped business locations (POIs) you can easily assess business performance across locations for better decision making.

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Consumer Movement Analytics

Leverage real-world consumer movement datasets to derive critical business insights and apply them to your advertising and marketing campaigns.

Generate a range of consumer movement datasets to analyse consumer footfalls, population density at locations of interest (POIs), consumer movement behaviour and travel patterns across different geographic areas during different time-periods.

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Use cases

Spatial analysis of your data across business areas

Retail and Consumer Insights

retail, consumer analytics, market research

Retail and Consumer Insights

Employee safety

urbanisation, government

Built-up Area Change Detection

Employee safety

service coverage analysis

Coverage Analysis

Employee safety

business expansion

Potential Analysis

Employee safety

business intelligence

Outlet Profiling

Employee safety

retail, consumer analytics, market research

Retail and Consumer Insights

Employee safety

business intelligence, market research

Market Share

Employee safety

business intelligence

Performance Analysis

Employee safety

business intelligence, business expansion

Performance and Comparative Analysis

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Coverage and Gap Analysis

service coverage analysis, business expansion

Coverage and Gap Analysis

Crime Analytics

crime analytics, risk analysis

Crime Analytics

Employee safety

risk analysis, BFSI

Accident Prone Area Analysis

Employee safety

risk analysis, BFSI

Negative Area Mapping

Employee safety

business expansion, market research

Property Valuation

Employee safety

business intelligence, business expansion

Hot Spots and Cold Spots

Employee safety

business intelligence, delivery & logistics, ride-sharing

Proximity Based Lead, Order Allocation

Employee safety

dealer planning, business expansion

Network Planning

Employee safety

business expansion, business intelligence

Site Evaluation Analysis

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Employee safety

road safety, navigation assistance, delivery & logistics

Route Risk Analysis

Employee safety

road safety, navigation assistance, delivery & logistics

Driver Maneuvering

Employee safety

road safety, driving behaviour, delivery & logistics

Driving Behaviour Analysis

Employee safety

road safety, driving behaviour, delivery & logistics

Driving Analytics

Employee safety

business expansion, market research, delivery & logistics

Route-to-market Planning

Outlet Sanitization

business intelligence, business expansion

Outlet Sanitization

Employee safety

advertising, business expansion

Outdoor Media Advertising Support

Employee safety

business expansion, business intelligence

EV Charger Site Selection

Employee safety

commodities movement, delivery & logistics

Natural Resources Movement

Toll Booth Wait Times and Queue Lengths

urbanisation, delivery & logistics, government

Toll Booth Wait Times and Queue Lengths

Multimodal Network and Availability

multimodal connectivity, government, delivery & logistics

Multimodal Network and Availability

Airport, Seaport, Rail, Road Connectivity

multimodal connectivity, government, delivery & logistics

Airport, Seaport, Rail, Road Connectivity

Ready to get started?

Talk to one of our geospatial and analytics experts

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