In today’s consumer oriented scenario, many companies rely heavily on a feet-on-street (FoS) force for retail marketing effectiveness. Consistent metrics management (including location of their mobile workforce) is one of the major problems the Sales managers face, as today there aren’t many standard processes and mechanism to vet the information coming from the ground. Matching the actual sales to the forecasted sales is a daunting task for managers and it is extremely important to get real time information updates on the working of the team.
LocatePro (GeoMaps), runs on a specific set of designated windows tablets and every field personnel has a has a unique login ID associated with their email ID and mobile numbers. Once the they login they have the following options
- Marking their daily attendance
- Uploading a plan in terms of dealers to be visited
- Checking in & checking out at customer locations
- Creating & Viewing Partner information
- Capturing of data through phones (including pictures,contact details etc)
The time stamp and location of all the above is automatically captured and sent to the server. During “Check-In“, location from GPS is verified with the location of your customer to check the authenticity of the visit. Your field force can search your customers on the application, and get directions on how to reach them depending upon their current location.
The Web based application processes the data received and in turn generate MIS reports giving a complete snapshot of the daily activity of the field personnel in real time on an interactive map, which include
- Visits Reports with Pictures
- Time Spent at customer location
- Attendance
- Battery Status
- Frequency: Daily/ Weekly/ Monthly
The applications have been optimized in a way to maximize the battery life of the tablet. The managers can anytime view the live position of their field force and also re-route near to customer location for specific tasks them in real time.
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